Portfolio — 2026

Digital advertising, done with quiet precision.

Adinda Nur Latifa Putri — Senior Supervisor leading performance marketing across Meta, TikTok, Shopee, and Google Ads. Four years turning ad spend into measurable growth, now leading a team of five across five brands.

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Numbers I can back up

Leveraging four years of digital marketing expertise, including three years in the beauty industry.

ROAS, up from a baseline of 4x across three years managing Avoskin's paid ads.

−0%

Cost per purchase, down from Rp27,609 to Rp13,688.

Conversion rate, up from roughly 11.5% in 2023.

ROAS trend

Where I've worked

Full role descriptions are on my CV — this is the shape of it.

AVO Innovation and Technology

Senior Supervisor

Jun 2026 – Present

Digital Ads Supervisor

Jan 2023 – May 2026

Ciputra Group

Digital Marketing Specialist

Feb 2022 – Jan 2023

CM Labs

SEO Content Writer (Intern)

Dec 2021 – Feb 2022

Case studies

2023 – 2026

Performance turnaround

At AVO, I managed Avoskin's paid ads through a major shift in market conditions — as company budgets tightened amid Indonesia's e-commerce landscape, ad spend fell 53% year-over-year. Rather than let results fall with it, I pushed efficiency hard: ROAS nearly doubled from 6.26x to 11.55x, and cost-per-purchase dropped 50%. When TikTok Shop shut down in October 2023, I redirected traffic to Shopee within days, driving a ~40% GMV spike.

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2026 — ongoing

Scaling through systems

More recently, my role shifted from hands-on execution to strategic oversight across AVO's five brand accounts. I built the team's first cross-brand performance tracker, giving a simultaneous, side-by-side view across all five accounts — even though each brand runs its own reporting cadence and format. It lets me spot anomalies quickly and dig into the right platform the moment something looks off. Avoskin shows the clearest result so far — ROAS reaching 11.55x and cost-per-purchase down over 50% in H1 2026 alone. Other accounts are earlier in the same process; the timeline varies by brand since each started from a different baseline.

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Nov 2025

Brand building reset

Around November 2025, I noticed Avoskin's mid-funnel messaging had gone stale and the key message from the social/marcomm team wasn't landing clearly. I ran product positioning research on our highlighted product and settled on one consistent message to repeat across content, instead of rotating angles. Engagement — saves and shares especially — jumped noticeably, even as Brand Building budget kept shrinking. Lower-funnel conversion on Shopee moved in the same direction too; the link isn't directly attributable from BB to conversion, but the pattern held.

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Curious what actually happened in any of these? That's exactly what I'll walk you through in an interview.

Beyond the campaigns

Short Course Scholarship Awardee, AI in Marketing — Singapore Management University (awarded by AVO).

2025

Digital Marketing Lecturer, AVO Future League Academy — AVO's program for college students.

2024

Guest Speaker at Avostore Academy, TikTok & Shopee Ads 101, for Avoskin's B2B partners.

2023

AI in Marketing Course at Singapore Management University

Tools & technologies

Meta Ads TikTok Ads Shopee Ads Google Ads CPAS SEO GA4 Google Search Console Ahrefs SEMrush Ubersuggest Creative Writing & Copywriting Marketplace Management

Let's connect

Excited to explore new opportunities and collaborations — let's talk about how we can build something amazing together.

adindanurlatifa28@gmail.com →